Main Responsibilities: 

*Develop and execute comprehensive performance marketing strategies aligned with overall business goals.
*Collaborate with cross-functional teams to integrate performance marketing into the broader marketing and sales strategies.

*Oversee the end-to-end execution of digital marketing campaigns, including but not limited to PPC advertising, social media advertising, email marketing, and affiliate marketing.
*Create and manage advertising budgets, ensuring optimal allocation for maximum ROI.
*Analyze key performance indicators (KPIs) to measure campaign success.
*Utilize data insights to optimize campaigns, adjust targeting, creatives, and budget allocations for continuous improvement.
*Keep abreast of industry trends, algorithm updates, & emerging technologies in performance marketing.
*Implement best practices & innovative approaches to stay ahead of the competition.

*Manage retargeting and display advertising campaigns to maximize conversions.
*Collaborate with cross-functional teams to align digital marketing efforts with overall marketing
and business objectives.

To be the ideal Performance Marketing Team Leader, you will need:

• Bs. in Marketing or any relevant background;
• 6+ years of experience in a digital marketing environment;
• Committed personality;
• Ability to Self Learn;
• Passion for the digital marketing field in general;
• Flexibility;
• Team player mindset.