Responsibilities:

• Create content for several social media platforms.
• Plan and schedule content in advance.
• Research new social media trends and hashtags.
• Work with the Marketing department to strategize content ideas.
• Use analytics tools to gauge the success of posts and campaigns.
• Develop, implement, and manage our social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Work in a multidisciplinary team with copywriters and designers
• Work to develop and refine our social strategy.
• Leverage existing content and schedule posts on various social media channels to help the Company communicate with our target audiences.
• Audit and analyze channel performance and translate data into actionable recommendations.
• Understand and develop our voice and understand what tools we should we using to monitor our platforms.
• Regular participation in online conversations that surround our content and brand, identify opportunities, answer comments, and be a community manager.
• Maintain awareness of new social media marketing techniques being used, as well as look for opportunities to innovate and develop new techniques.
• Present to key stakeholders on social and digital marketing performance and provide recommendations for optimization.
• Implement and optimize personalized, targeted marketing campaigns through our email and engagement studio platforms.
• Align with central marketing to broader social strategy and work toward digital KPIs.
• Design social media strategies to achieve marketing targets
• Manage, create, and publish original, high-quality content
• Administer all company social media accounts ensuring up-to-date content
• Liaise with writers and designers to ensure content is informative and appealing
• Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
• Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions)
• Prepare weekly and monthly reports on web traffic and ROI
• Communicate with industry professionals via social media to create a strong network
• Train internal teams to integrate and maintain a cohesive social media strategy
• Stay up-to-date with new digital technologies and social media best practices

Requirements:

• A bachelor's degree in marketing or a related field.
• Familiarity with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
• Experience using social media for professional purposes.
• Excellent verbal and written communication skills.
• Experience with graphic design and photo editing.
• Experience: 3-5 years experience in marketing, marketing communication, or project management
• Positive, enthusiastic, and confident attitude, strong leader with technical and business capabilities to align the business needs
• Creative Thinker.