Responsibilities 

• Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
• Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
• Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI, ROAS, and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
• Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
• Suggest new digital channels that have the potential to increase new user numbers in an efficient way.

Requirement and Skills

• Proven working experience in e-commerce digital marketing (Min 2 years), and extensive experience in managing in-house digital performance marketing at technology companies (such as e-commerce, online travel, mobile gaming, etc) is preferable.
• Highly proficient in using digital ads platforms such as Meta Ads, Google Ads, Snapchat ads, TikTok ads, Twitter Ads, Programmatic ads, Native ads,
• Have experience in managing Ad Networks for acquisition campaigns.
• Proven experience in Google Tag Manager is a must.
• Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes.
• Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
• Practical experience of HTML and CSS.
• Drive innovation, embracing A/B testing to intelligently guide channels toward new audiences
• Use a data-driven approach to find campaign insights to optimize and scale activities
• Proven agency experience
• Proven experience in retargeting campaigns.
• Having proven experience in managing fixed client budget.
• Aware of the calculations of runrate, ROAS and CIR.
• Have a good understanding of mobile attribution tools (e.g. Appsflyer).
• Understand the basics of mobile app install fraud methods and its monitoring tool (e.g Appsflyer Protect 360).
• Proven experience of Google Analytics and building funnels.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Being able to generate meaningful reports using tools such as Google Data Studio.
• Experience in handling programmatic ad buying is a must.