Role Overview

The successful candidate will be responsible for the end-to-end execution of performance-driven campaigns, ensuring a balance between massive scale and high-quality delivery. Extensive experience in the delivery of performance campaigns is mandatory.

Core Responsibilities

• Campaign Execution: Lead the setup, management, and optimization of performance campaigns with a primary focus on CPI and CPL models.

• Technical Integration: Manage the technical lifecycle of a campaign, including integration via MMP (AppsFlyer, Adjust, etc.), Pixels, and S2S APIs.

• Scaling & Quality Control: Drive horizontal and vertical scaling of campaigns while maintaining strict quality benchmarks to ensure high-performance delivery.

• Platform Operations: Utilize performance tracking software (such as Everflow, Affise, or Trackier) to monitor traffic, manage payouts, and optimize delivery.

• Data Attribution: Apply deep knowledge of SubID-based attribution to track performance at a granular level and ensure accurate internal reporting.

• Platform Management: Navigate and operate 3rd-party self-serve platforms and DSPs to reach target audiences effectively.

Required Skills & Experience

• Performance Background: Mandatory experience in performance marketing with a proven track record of managing large-scale budgets and high-volume delivery.

• Technical Proficiency: Strong operating knowledge of tracking integrations (API, Pixel) and mobile measurement partners (MMP).

• Tracking Software: Hands-on experience executing campaigns within Everflow, Affise, Trackier, or similar performance tracking ecosystems.

• Analytical Skills: Expert-level understanding of attribution logic, particularly SubID parameters and post-back configurations.

• Regional Expertise: Experience managing campaigns within the MENA region is a significant added advantage.