Overview:

Seeking skilled and dynamic resource to fill the role of Yield Optimizer in our Media Advertising and Programmatic team. The candidate will play a crucial role in maximizing revenue from digital advertising inventory through strategic management and optimization. This position requires a deep understanding of programmatic advertising, strong analytical skills, and the ability to collaborate effectively with cross-functional teams.

Inventory Management:

• Monitor and manage available advertising inventory to align with market demand.
• Optimize ad space allocation to maximize revenue.

Data Analysis:

• Utilize data analysis tools to analyze trends, user behavior, and performance metrics.
• Develop insights to inform optimization strategies.

Pricing Strategy:

• Implement effective pricing strategies considering market demand and competitive landscape.

Programmatic Advertising:

• Utilize programmatic advertising technologies for real-time auction optimization.
• Implement automated strategies to improve buying and selling efficiency.

Collaboration:

• Work closely with sales, marketing, and technical teams to align strategies.
• Communicate inventory availability and collaborate on revenue optimization.

Ad Quality Management:

• Monitor and maintain the quality of ads to enhance user experience.
• Implement measures to filter out irrelevant or inappropriate content.

Ad Placement Optimization:

• Optimize ad placements and positioning across digital platforms for improved visibility and engagement.

A/B Testing:

• Conduct A/B testing on ad formats, creatives, and placements to identify optimal combinations.
• Implement findings to enhance overall ad performance.

Forecasting:

• Develop accurate forecasts of available inventory and revenue projections.
• Support financial planning and budgeting processes.

Industry Awareness:

• Stay informed about industry trends, emerging technologies, and market dynamics.
• Adapt strategies to reflect changes in the advertising landscape.