Senior Social Media Specialist Responsibilities:

- Create content for several social media platforms. 

- Plan and schedule content in advance. 

- Research new social media trends and hashtags. 

- Work with the Marketing department to strategize content ideas.

 - Use analytics tools to gauge the success of posts and campaigns.

 - Develop, implement, and manage our social media strategy

 - Define the most important social media KPIs

 - Manage and oversee social media content

 - Measure the success of every social media campaign

 - Stay up to date with the latest social media best practices and technologies

 - Use social media marketing tools such as Buffer

 - Attend educational conferences

 - Work in a multidisciplinary team with copywriters and designers

 - Work to develop and refine our social strategy.

 - Leverage existing content and schedule posts on various social media channels to help the Company communicate with our target audiences.

 - Audit and analyze channel performance and translate data into actionable recommendations.

 - Understand and develop our voice and understand what tools we should we using to monitor our platforms.

 - Regular participation in online conversations that surround our content and brand, identify opportunities, answer comments, and be a community manager.

 - Maintain awareness of new social media marketing techniques being used, as well as look for opportunities to innovate and develop new techniques.

 - Present to key stakeholders on social and digital marketing performance and provide recommendations for optimization.

 - Implement and optimize personalized, targeted marketing campaigns through our email and engagement studio platforms.

 - Align with central marketing to broader social strategy and work toward digital KPIs.

 - Design social media strategies to achieve marketing targets

 - Manage, create, and publish original, high-quality content

 - Administer all company social media accounts ensuring up-to-date content - Liaise with writers and designers to ensure content is informative and appealing

 - Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches

 - Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions)

 - Prepare weekly and monthly reports on web traffic and ROI

 - Communicate with industry professionals via social media to create a strong network

 - Train internal teams to integrate and maintain a cohesive social media strategy

 - Stay up-to-date with new digital technologies and social media best practices

 

Social Media Strategist Requirements:

- A bachelor's degree in marketing or a related field.

 - Familiarity with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

 - Experience using social media for professional purposes.

 - Excellent verbal and written communication skills.

 - Experience with graphic design and photo editing.

 - Experience: 3-5 years experience in marketing, marketing communication, or project management

 - Positive, enthusiastic, and confident attitude, strong leader with technical and business capabilities to align the business needs

 - Creative Thinker.